Chicago White Sox Player excited for new venture
The Joint Corp. has announced the awarding of a franchise license to Mr. Mike Sirotka. Mr. Sirotka was the 2000 Player of the Year with the Chicago White Sox.
The Joint….the chiropractic place is a leading chiropractic health and wellness center specializing in affordable, convenient and accessible chiropractic care. There are no appointments, no x-rays, no start up fees and the cost of most adjustments is about $20 and member rates start as low as $12.25 per adjustment.
The concept was founded by Dr. Fred Gerretzen or "Dr. Fred", whose vision for The Joint is to transform the traditional and somewhat confused concept of chiropractic care into a simple and affordable reality. The Joint creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. This is achieved by offering affordable chiropractic care along with ongoing patient education. Dr. Fred states "It is our mission to improve your quality of life through affordable Chiropractic care."
Born in Chicago and raised in the Houston area, Mr. Sirotka attended LSU where he had an impactful college career. With three appearances to the College World Series highlighted as Mr. Sirotka led LSU to the National Championship in 1991 and 1993. Drafted by The Chicago White Sox in 1993 Mr. Sirotka enjoyed a long and impressive professional career with highlights including Player of the Year in 2000 for the American League Central division champions The Chicago White Sox. In addition to the White Sox, Mr. Sirotka was also with the Toronto Blue Jays and Chicago Cubs. When a shoulder injury and three subsequent surgeries followed, Mr. Sirotka knew he would be unable to play as the elite athlete he had been and retired in 2004.
Since retiring from professional baseball in 2004, Mr. Sirotka owned and managed several real estate ventures in Arizona and British Columbia. With the downturn in the real estate market Mr. Sirotka began looking for a new business opportunities. After looking at several businesses, The Joint was introduced to him by a business associate. Mr. Sirotka thought the business model was impressive and very forward thinking. As a patient of traditional chiropractic care he immediately saw the benefits of flexible hours and convienence to the patient. "I have been in chiropractic clinics and waited for what seemed like forever" states Mr. Sirotka, "The Joint eliminates all that for the patient in need of an adjustment."
As an athlete Mr. Sirotka always knew the benefits of chiropractic care but it was not until injury and rehab that he became a dedicated client to all its benefits.
Mr. Sirotka states, "Since leaving professional baseball, chiropractic care has become a part of my wellness regimen. A lifetime of sports on one's body can take its toll and the healing powers of chiropractic care have been amazing."
Mr. Sirotka's location will be in Phoenix at Cactus and Tatum Blvd in the Sprouts Shopping Center with a anticipated opening date of January 2011.
About The Joint Corp.
With financial backing from Austin, Texas based Business Ventures Corp (BVC) and the recent addition of two key franchising experts to the organization, The Joint Corp. is now positioned to grow from its 18 existing locations to more than 1,500 open clinics in the next decade. Joining the organization are franchising veterans John Leonesio, founder and former CEO of Massage Envy, and Todd Welker, founder and CEO of Nothing But Noodles. They join The Joint Corp. as Chief Executive Officer and Chief Operating Officer, respectively.
"I feel The Joint is predestined to succeed," said Mr. Leonesio. "Making the benefits of chiropractic care both extremely affordable and convenient to the millions of American's who need it can't happen fast enough." He continued, "Our standardized model clinic is ideal for brand awareness and rapid growth through franchising." "We believe it will set a new benchmark in the industry for clients and for Chiropractors who will both benefit from its ability to deliver the highest standard of care simply, conveniently and affordably. It is the next revolution in chiropractic care."