Columbus Community News – Franchisee clinic going back to chiropractic roots

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By Kevin Parks on Tuesday, May 28, 2013

Franchise clinic going back to chiropractic roots

Before chiropractors had to adjust to the needs of insurance companies, they made the adjustments their patients needed in order to feel better, according to Dr. Joseph Bellissimo.

Now a franchise clinic that Bellissimo signed onto when the first Columbus-area location opened on Bethel Road recently afford him the opportunity to get back to chiropractic's roots.

"As a doctor you get to be a doctor, make people feel better and not always be worrying about making ends meet," Bellissimo said. "We're just going back to the way the profession was started."

The Joint ... the Chiropractic Place is a "nationwide network of modern chiropractic clinics with a new approach to providing exceptional health care," according to the 14-year-old company's website.

The clinics, which have licensed chiropractors on staff, offer adjustments for $19 with no appointments necessary.

After an initial procedure, patients can sign up to receive four adjustments a month at a cost of $49.

"We're going for the more maintenance-based chiropractic care," said Chad War-ner, owner of the central Ohio franchises for The Joint. "We don't even take insurance."

Car accident victims or people with Workers' Compensation claims, the bulk of clients for many chiropractors, are referred elsewhere if they contact The Joint, Warner said last week.

Warner signed up to open the Northwest Side clinic and eventually others in Gahanna, Westerville and Dublin, based on having had success with another franchise operation, Massage Envy, which was also the brainchild of John Leonesio.

Like The Joint, Warner opened the first Massage Envy franchise in central Ohio in the Olentangy Plaza Shopping Center at the intersection of Bethel and Olentangy River roads.

That was in August 2007, and Warner since has opened three other Massage Envy operations, in the same areas where he plans future chiropractic clinic franchises.

"We're definitely going to do four," Warner said.

In fact, the franchise agreement requires that he open a new one every six months or so.

"Chad is an astute business owner and has enjoyed a tremendous level of success," Massage Envy founder and CEO Leonesio said in a prepared statement.

"He has a great deal of knowledge of the membership model and will be a dynamic asset to the growth in the Columbus market."

Warner said he came to realize, after learning of Leonesio's latest franchise, that many people who get massages also seek chiropractic care.

"It just seemed like a natural fit for us," Warner said. "A lot of people who are trying it had never tried it before.

"People are looking for more and more ways not to rely on painkillers, but to take a holistic approach."

Bellissimo, who earned his bachelor of arts from the State University of New York in Albany and his doctor of chiropractic from the University of Bridgeport Chiropractic College in Connecticut, said that he lau