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How Social Media is Helping to Boost the World of Chiropractics


Technology is changing the landscape of healthcare as we know it. There are all sorts of new diagnostic techniques, radiology equipment, practice management software, and other technological devices and programs that contribute to a completely new outlook on healthcare altogether.

While we usually focus on technological advances in healthcare that are relegated to hospitals and other medical facilities, we must also acknowledge how technology is changing the way we view healthcare from a patient’s perspective and how chiropractic care fits into this equation.

Information about chiropractic care has become so much more accessible to everyone involved in the healthcare space, as well as any patient that is trying to learn more about their condition and a facility’s service provisions. This information is offered on the websites of so many chiropractic clinics, but the power of social media in chiropractic care cannot be ignored.

Thus far, social media’s role in chiropractic care has been relatively minimal. Compared to other medical disciplines where social media has been deeply rooted in the inner workings of that space, chiropractic clinics and chiropractors alike have struggled to figure out just how to incorporate social media into their plans.

A main reason that chiropractic care has not benefited from social media like other areas of medicine is that many chiropractic professionals are skeptical of social media and its effectiveness. Chiropractic care has the ability to completely change a clinic’s outreach efforts, and help the body of patients that a chiropractor sees understand what can be done for their musculoskeletal conditions.

By simply making a Facebook page, a chiropractic clinic can bring about a whole new level of communication between patients and the practice. Any questions that patients may have or any updates regarding scheduling or hours can be communicated right on the page, making communication efficient and effective between the clinic and the body of patients.

It does not stop at Facebook, as there are now so many different platforms that chiropractic clinics can use to reach their body of patients. Twitter can provide patients with even faster updates regarding schedule changes or service alerts. Instagram gives patients a visual perspective of how a clinic operates or lets them see certain events taking place at the clinic to encourage them to come by.

Social media can be used as a tool of communication, marketing, and anything else that a chiropractic practice desires. All it takes is some research and the right media strategy and chiropractic clinics can drastically improve their outcomes.

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Used under Creative Commons Licensing courtesy of Jeffrey Zeldman

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