The Joint Corp. Announces the awarding of Regional Developer in LA County

Entrepreneur sets sights high in tough economy

November 15, 2011

The Joint Corp., a leading franchisor of chiropractic clinics, announced today the awarding of Los Angeles County to Mr. Chad Meisinger for the development of 35 clinics in the area.

Mr. Meisinger boasts an impressive entrepreneurial career as CEO and Chairman of First internet Franchise Corp, start up dMark, a high tech communication firm that he later sold to Google then went on to work for Google in sales and marketing. His latest endeavor, Over The Top, develops and implement strategies for diverse industries.

"As an entrepreneur I've always looked for distinctive business models that offered favorable pricing, branding advantages, recurring revue model and in an industry with high growth rates - The Joint checked out in all these areas," Says Mr. Meisinger. "I like the model so much I considered franchising it myself - until I saw John Leonesio(CEO of The Joint and Founder and former CEO of Massage Envy) was behind this project - I knew it would be a hit." Mr. Meisinger adds, "From a consumer point of view, I currently receive chiropractic care for a variety of issues so I know firsthand all the benefits."

"Chad is an extremely successful entrepreneur and I am excited to have him as part of our Regional Developer program" said Mr. Leonesio. "His knowledge of both franchising and the Los Angeles region will be an asset to this brands fast growth plan." "Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of American's who need it can't happen fast enough. Our standardized clinic model is ideal for brand awareness and rapid growth through franchising. We believe it will set a new benchmark in the industry for clients and for Chiropractors who will both benefit from its ability to deliver the highest standard of care simply and inexpensively."

ABOUT THE JOINT CORPORATION

The Joint Corporation was founded in 1999 by Dr. Fred Gerretzen, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. The Joint offers convenient and no appointments. For more information visit thejoint.com.

The Joint has 93 clinics open or in development in Arizona, California, Louisiana, Texas, Colorado, Kansas, Nebraska, Florida, Georgia, South Carolina, Nevada, New Mexico, Missouri and Utah and has 142 units under agreement with additional Regional Developers.

ABOUT JOHN LEONESIO

John Leonesio is recognized expert in the health and wellness franchise industry, with more than 40 years experience. In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spa's, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just 6 years, he took it from concept to a $300 million operation with more than 800 licenses awarded.

For more information contact: Barbara Carrera Holland at
(602) 404.7561 or chmedia@cox.net