From Single Store to Fully Franchised
Original article published by SugarCRM, May 26, 2022 on SugarCRM.com
About the Episode
Peter Holt, CEO of The Joint Chiropractic, joins us on Fuel Growth to explain how he and his team worked to successfully grow The Joint from a small, single-digit franchise business to a national franchise with over 500 units.
From restaurant chains to hardware stores, franchisors face similar challenges as they seek to fuel growth within their companies. Maintaining your franchise market share can be difficult, but it’s possible to iteratively improve your brand by leveraging the massive amounts of data available. So how do you measure the needs and intents of all your customers, franchisees, and consumers and translate that data into decisions that make your brand better?
Listen in to find out more about the power of franchising, how Peter has listened to his franchisees and consumers, and why it’s more important than ever to consider the competitive advantages you can exploit in your market.
Listen to the episode here.
About The Joint Chiropractic
The Joint Corp. revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, the company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With more than 600 locations nationwide and over eight million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Named on Franchise Times “Top 200+ Franchises” and Entrepreneur’s “Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit thejoint.com. For more information about franchise opportunities, visit www.thejointfranchise.com.
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchise owners provide management services to certain professional chiropractic practices.
Leadership claim based on network size. The information, including but not limited to, text, graphics, images and other material contained on this page are for informational purposes only. The purpose of this post is to promote broad consumer understanding and knowledge of various health topics, including but not limited to the benefits of chiropractic care, exercise and nutrition. It is not intended to provide or be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your chiropractor, physician or other qualified health care provider with any questions you may have regarding a medical condition or treatment and before undertaking a new health care regimen, and never disregard professional medical advice or delay in seeking it because of something you have read on this page.