The Joint Corp. Welcomes Franchise Executive Sanjiv Razdan
FranchiseWire recently sat down with Sanjiv Razdan, the newly appointed president and CEO of The Joint Corp., to discuss his vision for the future of the nation’s largest chiropractic franchise. In this exclusive article, Razdan shares how his global experience in franchising and consumer services uniquely positions him to lead The Joint into its next phase of growth. He also reflects on the strength of the brand’s business model, its impressive franchise network, and his commitment to delivering exceptional patient experiences.
Original article published by FranchiseWire on March 21, 2025, titled The Joint Corp. Welcomes Franchise Executive Sanjiv Razdan.
Razdan Succeeds Former President and CEO Peter Holt to Lead the Chiropractic Franchise
The Joint Corp., the nation’s largest franchisor of chiropractic care through The Joint Chiropractic network, has appointed Sanjiv Razdan president and CEO. He also serves as a member of the company’s board of directors. Razdan, a globally experienced franchise leader, succeeds former President and CEO Peter Holt.
“I am honored to lead The Joint Corp. and excited to work with the talented associates, our committed franchisees and the board to shape the next phase of the company’s growth,” Razdan said. “By consistently delivering on our mission to improve quality of life through routine and affordable chiropractic care, The Joint is already a global leader in the industry. I am committed to executing exceptional patient experiences and working with our franchisees to unlock the full potential of our highly differentiated market position.”
He said The Joint Corp.’s solid business model and commitment to customer service are the brand’s main differentiators. “I was pleasantly surprised by the scale of the business and how The Joint Corp. is significantly larger than many other competitors,” Razdan said. “Plus, the core of the business model is compelling. The number of franchisees that we have is impressive, and it is a great vote of confidence that people are willing to put their investment behind the brand.”
Matthew Rubel, lead director of The Joint Corp., said Razdan is the right person to take the chiropractic franchise forward. “Sanjiv is a globally experienced consumer services and franchise business leader,” he said. “His strengths are building brands, being a culture champion and driving innovation for sustainable growth. Sanjiv has a proven track record of leading high-performing teams to accelerate growth and performance. He has also enabled new concept development and crafted digitally integrated, consumer-focused and operationally effective retail capabilities.”
Global Franchise Leadership
Razdan’s previous experience includes leading the U.S. and India markets as president of The Coffee Bean & Tea Leaf, as well as serving in C-suite positions with Applebee’s and Sweetgreen. He said the skills acquired with The Coffee Bean & Tea Leaf have been transferrable, making his transition from food service to the chiropractic industry seamless. “Like The Joint, The Coffee Bean & Tea Leaf was part company-owned and part franchise-owned locations with a comparable number of franchisees, including many smaller multi-unit operators. Clients are at the heart of everything we do, and that should be the same no matter the industry segment,” he said.
Seizing Early Opportunities
Razdan’s introduction to franchising came after he completed a postgraduate program in hotel administration with ITC Hotels and began working for Sheraton Hotels & Resorts in Mumbai, India. Pizza Hut was entering his home country at that time, and he saw opportunity with the pizza franchise. Razdan took a job as a Pizza Hut restaurant manager, eventually working his way up the ladder and relocating to Dallas in 2023 as global operations director.
Razdan has seen franchising change the lives of business owners, but he said his own life changed when he met his wife, Nisha, while working at Yum! Brands. They have been married for 27 years and have two daughters, Meha and Diya.
About The Joint Corp.
Founded in 2010, The Joint Corp. is on a mission to make quality care convenient and affordable, while eliminating the need for insurance, for patients seeking pain relief and ongoing wellness. The chiropractic brand has grown to 950-plus locations nationwide and over 13 million annual patient visits.