The Membership Model for Chiropractic Clinics
In healthcare, the traditional model of service delivery is pay-per-visit. Patients come into a practice, receive services provided by a physician or physicians, provide the administrative body with their insurance information, and pay their co-pay. This is seen in almost every private practice, clinic, or medical center, regardless of what the patient’s insurance status might be.
In Kingsford, Michigan, chiropractor Brandon Maki is trying something different with his practice, and while it is one of many different chiropractic practices that are experimenting with this new process, it might make a big difference in his efforts to achieve positive health outcomes with his patients.
Maki Chiropractic is going to start the implementation of a membership service into the practice. This means that rather than just coming in, receiving services, and paying their copays in the traditional fashion, Maki Chiropractic’s patients will have the opportunity to pay a membership fee for their entire family that allows for up to five visits per week for the family. This is the recommended number of weekly visits to the chiropractor and Brandon Maki has taken this into consideration when developing this membership model.
This membership model is not only being implemented to improve the practice’s ability to see more patients but this is also an effort to reduce the overall costs for the patients he sees. An additional advantage of the membership model at Maki Chiropractic is the fact that patients do not need to make an appointment at the clinic to receive care. Rather, patients can receive care on a walk-in basis at any time throughout the week as long as it is during operating hours.
Brandon Maki cites scheduling difficulties as one of the main barriers to proper care and in eliminating the need to schedule appointments, he is trying to break down this barrier and allow families throughout his patient population to take action and improve their musculoskeletal health outcomes.