Get to Know The Global Energy Balance Network
The United States finds itself in a very precarious position when it comes to its weight status. The average body mass index, which is the most consistent measurement of an individual’s weight profile, is constantly on the rise to the point where almost 70% of individuals are overweight and roughly two thirds of adults in the United States qualify as obese. The problem is potentially more troublesome in children, as children of all ages are becoming heavier and exercising less.
There are so many different reasons for this occurrence but in its most simple form, we can look to a lack of exercise and dietary behavior as main causes. As time passes on, more and more stakeholders in the concept of obesity and obesity management are trying to figure out exactly how to change the course of this development.
In the United States food system, many companies are trying to get involved in turning obesity around and reducing the country’s collective body mass index (BMI). Recently Coca Cola has come under fire for its involvement in funding an organization that offers a unique and controversial perspective in the research into the obesity epidemic with a skewed approach.
Coca Cola has recently donated millions of dollars to a non-profit organization that is focused on communication regarding causes for the obesity epidemic. The non-profit organization, known as The Global Energy Balance Network, asserts that the main cause for the United States’ obesity epidemic is a lack of exercise on the part of the population and less important is the dietary composition of Americans. This is quite convenient for Coca Cola, especially after there has been a slew of research pointing to sugar-filled sodas’ role in obesity.
Coca Cola and The Global Energy Balance Network are hoping that they can change the conversation surrounding obesity, leading people to believe that diet has no impact on the development of obesity. As far as health and wellness in the United States is concerned, this is quite dangerous. If people are being mislead by one of the most powerful stakeholders in the United States and worldwide food and beverage industries, we can expect significant problems to arise.
In order to promote health and wellness for all Americans, regardless of their body mass index, we need to counterbalance this misleading information with education and awareness regarding true causation of obesity and related conditions.