Excelling Chiropractics : Felix Hernandez's Endorsement of Kinesio
When it comes to products and equipment within the realm of chiropractic care, there are so many opportunities for manufacturers to capitalize on opportunities in marketing and partnership. These opportunities help chiropractic care gain significant momentum with respect to the overall acceptance of this alternative medicine discipline, as well as promote the products themselves for consumers all over the world.
Recently, Seattle Mariners starting pitcher Felix Hernandez became the first North American athlete to be endorsed by the chiropractic care product manufacturer Kinesio Holding Corporation. Kinesio’s feature product is a line of athletic tapes that athletes can use to hold components of the musculoskeletal in place during athletic activity. By holding these components of the musculoskeletal system together, athletes can ensure that they are achieving optimal range of motion, flexibility, blood flow, nerve function, and so much more.
Known as “King Felix,” Felix Hernandez has been a dominant force in Major League Baseball. As a starting pitcher, there are constantly looming threats to musculoskeletal health. The repetition of stressful movements in the pitching process can harm the shoulder joints, the elbows, the hips, the knees, and so much more. For most of his career, Felix Hernandez has avoided injury and lately, he has noticed improved performance with the use of Kinesio tape. This product is founded on the principles of chiropractic care, making the use and endorsement of a professional athlete in Major League Baseball is quite momentous.
This is not the first instance in which we see have seen the support of chiropractic care in Major League Baseball. Earlier this year, Washington Nationals starting pitcher Stephen Strasberg was experiencing significant shoulder problems. After the public announcement that Strasberg received a chiropractic adjustment, he returned just a week later and his performance continued to improve throughout the season after the adjustment.
Professional baseball players are often plagued with injuries throughout their careers. Some have turned to products like Kinesio tape to prevent injury and encourage musculoskeletal health, but the endorsement of Felix Hernandez by this company is a first. When King Felix takes the mound from now on, he will be sure to be feeling good with Kinesio tape on his side.
Used under Creative Commons Licensing courtesy of Laura Flores